Youtube Advertisement

  • Video promotion is 6 times more effective than print and direct mail
  • 57% of consumers say that product videos make them more confident in a purchase and less likely to return an item
  • In 2017, video will make up 69% of all consumer Internet traffic

There’s never been a better time to integrate video into your marketing mix.

But as a small business, how do you create video on a limited budget? And how do you make sure it will make an impact - created an ROI?

With an impressive three billion daily views, this video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. Think YouTube is only for Justin Bieber fans? Think again.

As a marketer, there’s an absolutely incredible potential with YouTube if you deploy the right strategy. Imagine each of your videos as “mini websites.”

How YouTube rank videos?

It is good to have a first taste on how YouTube ranks its videos. In fact, there is no clear evidence on how YouTube ranks the videos but the next four factors seem to be the dominants for the achievement of high rankings:

  1. Number of views
  2. Video Title
  3. Video Description
  4. Video Rating (likes, dislikes)

Here are some video marketing statistics to prove how valuable this strategy is for your digital marketing mix

  • Videos Increase People’s Understanding Of Your Product Or Service by 74%
  • YouTube Is The Number Two Search Engine In The World.
  • A Third Of All Online Activity Is Spent Watching Video
  • 80% Of Internet Users Remember The Video Ads They Watch Online
  • 26% Of Internet Users Look For More Information After Viewing A Video Ad
  • Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video
  • Real Estate Listings With Videos Receive 403% More Inquiries Than Those Without Videos
  • Click-Through Rates Increase 2-3 Times When Marketers Include A Video In An Email
  • Subscriber To Lead Conversation Rates Increase 51% When Video Is Included In Email Marketing Campaign
  • Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video
  • 90% Of User Say That Seeing A Video About A Product Is Helpful In The Decision Process.
  • An Introductory Company Email That Includes A Video Receives An Increase Click-Through Rate By 96%